Tag: CEO

All the articles with the tag "CEO".

• Most Strategy Is a List of Goals. Rumelt Explains Why That Fails.

  Published: 2 Jun, 2026

  Richard Rumelt's insight is uncomfortable: ambition is not a strategy, and a list of objectives is not a plan. Good strategy starts with a diagnosis, moves through a guiding policy, and concentrates force on the crux — the one obstacle worth solving.

• The Steering Methods Exist. Few CEOs Use Them

  Published: 22 Apr, 2026

  Every major function has structured practices. The CEO role remains the strange exception — and the cost of that absence is rarely visible until it's too late.

• What a CEO Should Actually Ask Their Tech Team About AI

  Published: 2 Apr, 2026

  Most CEOs ask their CTO: are we going faster with AI? That's the wrong question. It produces reassuring answers and hollow metrics.